CriticalIQ is now completely free

Updated June 2026

Great news: CriticalIQ is now completely free for all UK financial advisers. No subscription fees, no payment details, no catch. Every feature — including CI comparisons, income protection, historical archive, PDF reports, and daily change alerts — is available at no cost.

What's included

Full access to the CI Policy Comparison Tool (27+ current providers, 640+ historical policies)
Full access to the Income Protection Comparison Tool (13 providers)
Access to the Definition Change Log with daily updates
Unlimited PDF report generation for client meetings
All features released now and in the future

No strings attached

CriticalIQ is designed for use by authorised UK financial advisers. There are no usage limits, no hidden paid tiers, no contracts, and no payment information required. Just use the tools you need for your protection advice work.

Why free?

We believe that better CI comparison tools lead to better client outcomes. By making CriticalIQ free, every UK adviser can access the same definition-level comparison data — regardless of firm size or budget. CriticalIQ is operated by Croi Digital & Design.

Privacy

No client data is stored on our servers. All comparison analysis is performed locally in your browser. See our Privacy Policy for full details.

No financial advice

CriticalIQ is a research and comparison tool. It does not constitute financial advice. Advisers remain solely responsible for the advice they provide. See our Terms of Use.

Contact

Questions or feedback? Email hello@criticaliq.co.uk

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